WorkoutPro

Who publishes WorkoutPro, why it exists, how it makes money, and what it is not. An Australian site about fitness and nutrition apps, run by the people who build one of them, saying so on every page. Search for a calorie tracking app in Australia and you get two kinds of result: listicles assembled by people who have never opened the apps, and the apps’ own marketing. Neither tells you the thing you need, which is whether the free tier is a real product, whether the database knows what a Woolworths house-brand yoghurt is, and how long you are likely to keep using it. We build a tracker, which means we have spent an unreasonable amount of time inside every competitor in the category. This site is that knowledge written down, with the commercial relationship stated rather than hidden.