Incremental

Incremental is the intelligence layer for retail and commerce media. We replace ROAS with incrementality as the core ecommerce advertising metric with daily causal measurement that shows which ads, campaigns, and sponsored placements are actually driving sales. The intelligence layer for commerce media. Incremental is the platform that measures the sales your media actually caused, then tells you where the next dollar should go. Daily, down to the campaign and SKU. Causal measurement, down to the campaign and SKU. Modern commerce media is too complex for simple attribution. Incremental's automated model creation and continuous learning operate at the campaign and SKU level, so every insight reflects what's actually happening in your business. No black boxes. Every output is accountable to observed economic impact and earns its place on your P&L.