graswald.ai

PUMA uses Graswald AI to localise product imagery in the US, driving relevance and conversion By leveraging AI-generated imagery, PUMA is able to localise creative assets specifically for the needs of its retail partners in the US market - at a fraction of the traditional time and cost. PUMA’s global creative output is produced centrally and in certain cases has to be adapted to meet the needs of the US market and the requirements of individual retailers, who often require specific formats, dimensions, background treatments, and creative briefs that vary by platform and channel. Producing bespoke imagery to meet each retailer's specifications meant commissioning separate production runs and managing a growing library of retailer-specific assets. This requirement came with significant costs and lead times that were often difficult to meet within tight seasonal windows.