Frictionless - AI-powered strategic consulting platform

Audit website clarity, relevance, differentiation, proof, buyer friction, and AI-answer visibility—then prioritize improvements and track progress. BuyerTwin shows how well your website resonates with the people you need to influence, why buyers respond the way they do, and what to change to increase alignment. Measure buyer alignment across your website. See how strongly each important page resonates with your target buyers and buying committee. Track scores over time to understand whether your website is actually becoming more effective. Compare alignment across pages and buyers Find your strongest and weakest experiences